Amadee Parker-Wadham

Amadee Parker-Wadham

Mum of 2 girls

Managing Director of Parka Insurances

Tell us about your business:

We are a team of Insurance experts, helping you understand the financial effect of losing a loved one, declining health, or losing a household income…BEFORE it happens.

We work through what events you can ‘self insure’ against, and what risks are too big to carry personally…which is where insurance comes in.
Our Advisers work with the major Insurers on your behalf (Southern Cross, Partners Life, AIA Cigna etc), and show you which of these will benefit YOU, and your needs.

And if you need to claim – we help you with that too. As this is when you need us most!

What is your WHY?

Having seen firsthand the effect of losing a family member unexpectedly – I have a keen interest to help others understand what financial support they would need if they were to lose a loved one, or lose their income.

My firsthand experience has enthused me to start a business that helps people understand their vulnerabilities, show them how to protect themselves, and support them should they need to claim.

What brought you to this point in your career?

A lot of hard work and determination!

Finding a way to be true to ‘me’ and my values, is fundamental to my work.

I’m happiest when helping others, and this desire works to our client’s advantage. Often people pay for insurance they don’t ‘need’ – and an expert eye can help redirect the spend to an area of higher need (like protecting your income if you’re unable to work).

Being able to help people prioritise on their insurance spend makes our clients happy, as well as our Advisers!

What is the best thing about owning your own business?

The freedom it gives you, to be the driver of your own destiny. And be at your children’s school commitments without question.

What is the hardest part?

Being able to leave work, at work. With it being a family business – it is like another child in the family! It occupies thoughts all hours of the day/night.

What do you do when you’re lacking motivation?

I find yoga retreats are a wonderful way to ‘reset’ and regain energy/clarity. I go alone, and find all of the ‘noise’ of everyday life fades away. It’s the best suggestion I could ever make, particularly for mums. Invest in yourself.

How do you manage the juggle?

The juggle is real! I have found that working out my ‘non negotiables’ has really helped. As simple as ‘when I work’, and most importantly when I don’t work. So that I can still do what’s important to me. I continue to refine this, and still have far to go (even 12 years into business!)

Tell us two little known facts about you:

1. I love to sew (for myself and my kids)
2. I have kept a journal since I was 12 years old!

What are you passionate about?

People! Helping, and supporting those around you…I adore it.

Who do you admire?

You never want to get political – but I love Barack Obama! He is the most incredible leader, so articulate and well read.

How can we reach you?

Office 04 974 5657
Amadee 0275 739 136
[email protected]
www.parka.co.nz